Rotary Watches Limited is an award-winning worldwide brand of
classic timepieces. The firm was founded in 1895 by Moise Dreyfuss
in the Swiss town of La Chaux de Fonds. Rotary is still owned by
the Dreyfuss family through Dreyfuss Group Holdings and, with
Robert Dreyfuss at the helm, is the oldest family-owned and run
The founder, Moise Dreyfuss was dedicated to creating beautiful
watches with timeless elegance. His attention to detail and
insistence on first class personal service ensured the business
grew quickly. Within 12 years of the founding of the company
success led to the opening of a UK office.
In 1925 the now famous winged Rotary logo was introduced and after
the war, under the leadership of Teddy Dreyfuss, the brand
developed further, with innovative watches, sophisticated marketing
and powerful advertising campaigns.
Rotary timepieces are now sold in over 35 countries throughout the
world. Rotary specialises in designing affordably stylish
timepieces, blending the ‘old with the new’ and the ‘contemporary
with the classic’ to achieve a distinctive range of watches.